3 Ideas to Take Your Branding to the Next Level During a Pandemic

As the pandemic is still raging on, it is crucial for small businesses and local stores to find a way to repurpose their branding and create products and services more suitable for the current market. Whether you are a florist, metal worker, woodworker, or owner of a small coffee shop, it is crucial to modify your brand to meet the unique needs of a customer base that has been hit by the pandemic. 

Therefore, you should look into associating positive images with your business and create products that are safe to handle for everybody. When looking at the most effective ways to market your business, it is also important to consider whether the branding needs reevaluating. If so, get inspiration from the tips below!

Embrace Minimalism

The majority of small businesses have been suffering the effects of the pandemic. Therefore, when launching a new product or creating the branding of your current product and services, you will want to keep expenditures to a minimum. 

At the same time, it is not recommendable to skimp on marketing, as this can give communicate the wrong message to your audience. 

So, if you are looking for a unique marketing strategy that is different from the competition but won’t break the bank, you should opt for minimalism. 

Minimalist labels and branding won’t be as expensive and can help you create an image of exclusivity and elegance.

Use QR Codes

Of course, each of the products you sell should have all the necessary ingredients, instructions, or guidelines written on the label. However, in most cases, these instructions are written in extremely small letters. Naturally, that’s the only way that the manufacturer can fit all the information on such a small label! Because of the small writing, customers are forced to pick up the item to read the ingredients.

However, in times of a pandemic, it is crucial to avoid cross-contamination, and customers should only grab the items that they intend to buy. Therefore, whether you are selling your own products or the ones of other manufacturers, you should consider checking out a QR code generator. Once you have personalized QR codes, you can display them in front of the shelf or on the front of the label. So, the customer can have all the necessary information without having to touch the item. 

Single-Use, But Greener

Many customers are still dealing with the risks of going to the shop and buying groceries. When it comes down to restaurants and coffee shops, consumers know that there is still a higher level of risk that needs to be avoided. 

Therefore, if you are serving foods, drinks, or packaged items, you will need to opt for single-use cups, lids, cutlery, and packaging. However, you can make it greener! Make sure you are only using recyclable or compostable products, and install bins outside your shop for your customers to get rid of the packaging. In this way, they know that you will take care of recycling this waste, and there won’t be the temptation to throw everything in one black bin once they are at home.