The No B.S. Guide to Building an Online Brand that Consumers Love

Building an original and compelling brand from scratch is very difficult in today’s overly-saturated marketplace because you need to ask yourself, “Who is my target audience? How should I design the brand? How should others view and interpret it? What should the messaging be about?" and "Will the messaging resonate with my target audience?"

As a branding expert and consultant for more than a decade, I’ve learned that these are some of the most important questions you need to answer when you're thinking about designing and launching a new business. You need to be able to answer all of these questions before the process of designing your brand.