Simple Ways To Make Your at-Home Business Look a Lot More Professional

Making your business look more professional is the key to drawing in audiences and keeping their attention. If they look at your website and see an @yahoo.com address, then it’s going to make them raise an eyebrow and question if you’re actually a legitimate company or not. Consumers are warier than ever these days, so here are a couple of tips to help you look more professional.

Get on social media

Having a social media account is a good sign from the consumer’s point of view. It means you have some kind of presence and that you can likely be reached on social channels if they need support. Just make sure you keep it updated instead of leaving months between posts.

Be consistent with your branding

The goal of brand consistency is to ensure that people recognize your brand no matter what kind of logo they see. Whether it’s your website logo, the logo on your products, or the logo on your press releases, the branding should be exactly the same to create consistency.

Clean up your website

Your website needs to be clean, easy to browse, and easy to access. Don’t try to complicate things here; just make your website simple and it’ll look professional. Try too many things and it’s going to look suspicious or amateurish.

Add regular content to your blog or social media

Make sure you’re adding content to your blog or social media pages on a regular basis. Plan ahead with content so that you always have something to say, and make sure you put some thought into the writing so it doesn’t seem suspicious.

Get a proper address

An office address is going to look a lot more professional than just your home address. Make absolutely sure that you get a proper address to ensure that people see you as a legitimate company instead of a potential scammer.

Get a business phone number

And to go with your address, make sure you have a business phone number as well. It should ideally be a landline but as long as it’s accessible by you, it should be fine.

Create a professional email address

And to finish off the contact information trio, make sure you have a professional email address. As hinted in the beginning, having something like @yahoo.com isn’t going to look good. Make sure it’s @yourbrand.com or something similar to stand out as a professional company.

Start showing up at events

Although it’s a little hard to go to in-person events right now, you can use virtual business events as a suitable alternative. The more presence you have, the more likely you’re going to be taken seriously.

Have business cards ready

And to get ready for events in the future, make sure you have some kind of business cards printed out and ready to be handed out. People will generally take you a lot more seriously (and actually remember you) if you offer them a business card when you see them.